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Welcome to Motor Soft Start.

About Us



Who Are CD Automation?

CD Automation are a privately owned UK registered company that specialises in the manufacture & supply of temperature and process control products.

From power control for electrical heating applications, to fan and pump control via AC induction motors, we deal only with quality products at the forefront of electronic control solutions.

With over 25 years of industrial automation design and manufacturing expertise, studies show our products perform brilliantly for over 10 years.



Who Do We Sell To?

Our products and applications can be found in vast and varied industries and businesses, including:

  • automotive, defence, aerospace and transportation such as air, sea and rail;
  • education establishments;
  • food and beverage businesses;
  • manufacturing operations such as glass and ceramics, plastics and rubber, pulp, paper and textiles;
  • chemical and pharmaceutical companies;
  • building and construction projects, including heating, ventilation and air-con suppliers;
  • businesses that use ovens, furnaces and kilns and even power generation, waste and waste-water management providers.
  • We are happy to quote for any product, quantity or requirement and into any application. Just call us, we’re happy to help.



    Are We Any Good?

    In short, yes. We believe our products are the best on the market but we don’t want you to take our word for it, which is why we offer our FREE three-month trial period. Because we’re very good at what we do, the trial period helps us to prove to you how good we are, without any financial risk to you. Request a quote and we’ll show you how.

    But that’s not all. Simply put, we don’t do ‘Customer Service’! Crazy I know but true.

    Its what makes us so different. Unlike most companies we don’t focus on reducing complaints, reducing telephone wait times, having a UK customer service centre, etc, etc. We focus on providing you with zero reason to ever need to call us in anger.

    Don’t get us wrong, we’re always here for you if you ever need a chat. But not because we have neglected to tell you when we will despatch your order, or that we have received your order or enquiry. We don’t want you to have to call us because our quote doesn’t have the complete information, or because you can’t understand how to install the product. We work tirelessly to make sure that all that stuff is easy and doesn’t waste your time.

    At CD Automation, we don’t mess about!


    “To make our customers feel like they are the most important people in the world, because to us they are. We accomplish this by delivering exceptional service, going the extra mile, and doing whatever it takes to go above and beyond our customer’s expectations”

    CD Automation UK Ltd